Historic Yamaya Candy Store Treats

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The shop uses traditional methods to create its sweets. They avoid artificial colors and flavors in their products. This results in a very natural and clean taste. It is one of the most respected shops in the city.

You can learn about the what to buy at Matsumoto candy festival items here. Their sugar-coated beans are a local favorite during the winter. These treats provide a satisfying crunch and a subtle sweetness.

The interior of the shop feels like a small museum. You can see old tools used for making candy. It is a great place to escape the cold weather. Be sure to pick up a bag of their classic hard candies.

Iidaya Candy Shop Specialties

Iidaya is another top choice for candy lovers in Japan. This shop is located very close to the festival action. It is known for its friendly staff and generous samples. You can try many flavors before you make a purchase.

Their sesame candy is the most popular item they sell. It has a rich nutty flavor and a perfect crunch. Many locals buy this candy in bulk every year. It is a staple of the Matsumoto winter experience.

You can find this shop easily while exploring Matsumoto winter events 2026. The bright sign and sweet smell will guide you. The shop is often crowded but the line moves fast.

They also offer seasonal gift boxes for the 2026 festival. These boxes contain a variety of their best-selling candies. They are perfect for carrying home in your luggage. The packaging features beautiful traditional Japanese designs.

Misuzu Ame Fruit Jelly Flavors

Misuzu Ame is a famous brand of jelly candy. It is made using fresh fruit juices from the region. The texture is soft and chewy like a gumdrop. It has been a favorite in Nagano for decades.

You can find these candies at several shops in Matsumoto. The flavors include apricot, grape, and local Nagano apples. Each piece is individually wrapped for lasting freshness. They are easy to share with friends.

These candies are a great alternative to hard sugar sweets. They are easy to eat and not too sweet. Children especially enjoy the bright colors and fruit tastes. You can buy them in large bags or small boxes.

Look for the special 2026 commemorative tins at the main store. These tins feature beautiful designs of the Matsumoto landscape. They serve as a wonderful souvenir of your winter trip. The tins are durable and look great on a shelf.

Best Candy Shops in Matsumoto During Ame-ichi Stalls

Street stalls are a major part of the festival. You can find them lined up along the main roads. These temporary shops sell many unique types of candy. They create a lively and festive atmosphere for everyone.

Most stalls offer traditional lucky candies called "Ame-dama." These colorful sweets are sold in decorative bags. They make great gifts for your friends and family. You will see many people carrying these bags around.

Prices at these stalls are very reasonable for visitors. Most small bags of candy cost around 500 yen. You should bring cash because many stalls do not take cards. This is common for outdoor festival vendors in Japan.

You will also see large candy sculptures on display. These works of art show the skill of local makers. Be sure to take photos before the festival ends. The sculptures are often destroyed or sold at the end.

Practical Tips for Candy Shopping

Visiting the festival in January 2026 requires some preparation. The weather in Matsumoto is often very cold and snowy. You should wear warm layers and sturdy winter boots. Proper clothing will make your shopping much more enjoyable.

Most candy shops open early around 9:00 AM during Ame-ichi. It is best to visit in the morning to avoid crowds. The popular candies often sell out by late afternoon. Plan your route to hit the top shops first.

You can find more information about the city on the Visit Matsumoto website. This will help you find the hidden shops in side streets. Some of the best gems are tucked away from the main road.

Many shops offer free tea to their customers during the festival. This is a kind gesture to help you stay warm. Remember to say "Arigato" to show your appreciation. It is a polite way to thank the shopkeepers.