Understanding the Ame-ichi Tug-of-War History

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The competition represents the legendary salt trade between rival clans. Two teams face off to determine the city's future luck. The East team and West team pull with great energy. This struggle honors the history of Matsumoto Ame-ichi Candy Festival traditions.

Participants pull a thick rope made of rice straw. This rope is handcrafted by local residents every year. It symbolizes unity and strength for the community. The winner of the match predicts the economic luck for 2026. Winning ensures a prosperous year for local businesses.

You will see locals dressed in traditional happi coats. They chant rhythmic songs to encourage the pullers. The atmosphere is electric and full of joy. It is a unique way to experience authentic Japanese culture.

Finding the Tug-of-War Location in 2026

The main event happens on Honmachi Street in central Matsumoto. This area is a short walk from the main station. Most visitors arrive by train from Tokyo or Nagoya. Follow the festive music to find the gathering crowd.

Check the Ame-ichi festival schedule for January 2026 for exact times. The tug-of-war usually takes place on Sunday afternoon. Arrive at least thirty minutes early to secure a spot. The streets become very crowded during the main pull.

Look for the large straw rope laid across the road. It stretches for several meters through the shopping district. Police and volunteers will guide you to safe viewing areas. Stay behind the marked lines until the officials invite participants.

• Location: Honmachi Street, Matsumoto City
• Date: Second weekend of January 2026
• Time: Usually between 1:00 PM and 3:00 PM
• Cost: Free for all spectators and participants

How to Participate in Matsumoto Candy Festival Tug-of-War

Many tourists ask how to participate in Matsumoto candy festival tug-of-war properly. The good news is that anyone can join the fun. There is no formal registration process for the public. You simply need to be present when the pull begins.

Wait for the official signal from the festival leaders. They will invite bystanders to help the East or West teams. Move toward the rope when the announcement is made. Grab a section of the thick straw rope firmly.

Listen to the rhythmic chants of the crowd. Pull in unison with the people around you. It is a test of collective strength rather than individual power. Use your legs to gain more leverage on the pavement.

The match usually lasts for several minutes of intense effort. Be prepared for a physical workout during the event. Smile and cheer with your teammates regardless of the result. It is a friendly competition meant to bring happiness.

Essential Tips for Festival Participants

Matsumoto is very cold during the month of January. Temperatures often drop below freezing during the day. Wear thermal layers to stay warm while waiting outside. A heavy coat and a scarf are essential items.

Good footwear is crucial for a successful tug-of-war experience. Wear shoes with excellent grip to prevent slipping on the road. Avoid wearing heels or open-toed sandals for safety reasons. The street surface can be slick if there is snow.

Bring a pair of sturdy work gloves to protect your hands. The rice straw rope can be rough on bare skin. Most locals will be wearing gloves during the competition. This will help you pull harder without any discomfort.

Keep your camera or phone in a secure pocket. You do not want to drop electronics during the pull. Ask a friend to take photos from the sidelines instead. This ensures you can focus on the activity safely.

What to Expect After the Main Event

Once the tug-of-war ends, the festival continues with more activities. Explore the many Matsumoto winter events 2026 offers nearby. Many shops sell special "lucky candy" during this weekend. These sweets are shaped like traditional salt bags.

Visit the local food stalls for a warm snack. Try some hot miso soup or grilled rice cakes. These treats will help you recover after the physical exertion. The streets remain lively until late in the evening.

Take a short walk to see the historic Matsumoto Castle. The black exterior looks stunning against the winter sky. It is one of the most famous sights in Japan. Many visitors combine the festival with a castle tour.

You can also find traditional dance performances on street corners. Groups perform the Matsumoto Bon-bon dance for the crowds. Join in the movements if you feel energetic. The city truly comes alive during this winter celebration.