When Do Winter Sales Start in Zürich 2026?

The major winter sales in Zürich typically begin during the last week of December. Most shops start their price cuts on December 27, right after the Christmas holidays. You can usually expect discounts to range from thirty to fifty percent during the first week.

The exciting sales period continues through January and often lasts until early February 2026. Prices often drop further as the weeks pass to clear out all winter stock quickly. However, the best selection of sizes and styles is always available in late December.

Large department stores like Manor and Jelmoli lead the way with massive store-wide events. These shops offer great value on high-quality clothing and home goods for all visitors. Check the Zürich winter shopping and sales guide for specific store opening times.

• Manor Department Store: Great for fashion and home essentials.
• Jelmoli: Premium brands and luxury cosmetics at reduced prices.
• Globus: High-end fashion and gourmet food items on sale.

Best Areas for Zürich Winter Shopping

Bahnhofstrasse is the most famous street for shopping in the heart of the city. It stretches from the main train station all the way down to Lake Zürich. You will find luxury brands and high-street retailers along this beautiful and wide avenue.

Niederdorf offers a more charming and historic atmosphere for your entire winter shopping spree. This old town area features unique boutiques and smaller local shops with great character. It is perfect for finding one-of-a-kind gifts and traditional Swiss souvenirs at lower prices.

For modern brands, head to the Sihlcity mall located just outside the city center. This large complex stays warm and dry during the very cold January winter days. It features over eighty shops and several restaurants for a full day of browsing.

Shopping Tips for the 2026 Winter Season

Arrive early in the morning to beat the large crowds at popular department stores. Most shops in the city center open at 9:00 AM on weekdays and Saturdays. Early shoppers always get the first pick of the most popular items and sizes.

Wear comfortable shoes because you will be walking a lot between different shopping districts. The streets can be slippery if there is fresh snow or ice on the ground. Keep your receipts in a safe place to help with your tax-free claims later.

Check the tax-free shopping guide for tourists in Zürich to save even more money. International visitors can claim back the VAT on all purchases over 300 Swiss Francs. This extra saving makes luxury shopping in Switzerland much more affordable for many travelers.

Luxury Shopping on Bahnhofstrasse in 2026

The luxury shopping at Bahnhofstrasse Zürich in winter is a truly world-class shopping experience. High-end brands like Rolex, Omega, and Chanel offer many exclusive items in their flagship stores. Even during sales, these boutiques provide exceptional service and a very sophisticated shopping environment.

Many luxury retailers offer private appointments for a more personalized and relaxed shopping experience. You should book these sessions in advance during the very busy January sales period. This ensures you receive expert advice while choosing your new high-end winter fashion pieces.

Window shopping along this street is free and offers a festive visual delight for everyone. The holiday lights usually stay up until the first week of January each year. It creates a magical backdrop for your winter stroll through the center of Zürich.