What is Ehomaki and Why Buy It?

For practical details and last-minute changes, use Kyoto travel info.

For practical details and last-minute changes, use Kyoto travel info.

The name Ehomaki means "lucky direction roll" in the Japanese language. Each year has a specific direction for eating the sushi. For 2026, you should face the lucky direction while eating. This tradition helps you start the spring season with a positive spirit.

Many visitors want to experience this local food tradition during their trip. Buying a roll is a simple way to join the festival fun. You will see these rolls everywhere in Kyoto during early February. It is a delicious part of the Kyoto Setsubun festival guide 2026.

• Contains seven lucky ingredients.
• Must be eaten on February 3.
• Brings good fortune and health.

Where to Buy Lucky Ehomaki in Kyoto Shops

Department stores are the best places to find high-quality sushi rolls. Visit the basement food floors at Takashimaya or Daimaru in central Kyoto. These "depachika" areas offer many varieties from famous local restaurants. Prices usually range from 1,000 to 3,000 yen per roll.

Local sushi shops also sell fresh Ehomaki on the day of Setsubun. Look for small shops near Nishiki Market for authentic flavors. Many of these shops use traditional Kyoto ingredients like dried gourd and egg. You should arrive early because the best shops sell out quickly.

Specialty food boutiques often create unique versions of this lucky sushi. Some rolls feature luxury ingredients like wagyu beef or fresh seafood. You can find these premium options in the Gion district. Check the Kyoto City Official Travel Guide for shop locations.

Most department stores are located near the Shijo-Kawaramachi intersection. You can reach them easily by using the Hankyu or Keihan train lines. Look for the special Setsubun counters set up near the entrances. These shops offer the most beautiful and tasty rolls in the city.

How to Buy Lucky Ehomaki in Kyoto Supermarkets

Supermarkets offer the most convenient way to buy your lucky sushi. Stores like Fresco or Life have large displays near the entrance. These rolls are usually more affordable than those in department stores. You can find a standard roll for about 500 to 800 yen.

Convenience stores also stock Ehomaki starting in late January. Shops like 7-Eleven and Lawson sell individual rolls for travelers on the go. These are perfect if you want a quick and easy snack. They often come with a small compass to show the lucky direction.

Look for the colorful banners outside the stores to find the sushi. Most supermarkets will have a dedicated section for Setsubun food items. You might also find roasted soybeans to use for bean-throwing rituals. These items are essential for traditional Setsubun rituals for Kyoto visitors.

Supermarkets often mark down prices late in the evening on February 3. This is a great way to save money on your lucky meal. However, the selection may be limited if you wait too long. Try to shop around noon for the best variety of fresh rolls.

Pre-ordering Your Ehomaki for Setsubun 2026

Many popular shops require customers to pre-order their sushi rolls in advance. Pre-ordering usually begins in early January at most Kyoto department stores. You can fill out a form at the service counter or online. This ensures you get your favorite roll without waiting in long lines.

Some high-end restaurants only make a limited number of rolls each year. If you want a specific brand, check their website in mid-January. You will need to choose a pickup time on February 3. This is the busiest day for sushi chefs in the city.

Check the when is Setsubun festival in Kyoto 2026 details for timing. Most pickup windows are between 10:00 AM and 6:00 PM. Make sure to bring your confirmation receipt when you go to the shop. Planning ahead makes your festival experience much smoother and more enjoyable.

Payment is usually required at the time you place your order. Most major department stores accept international credit cards for these purchases. If you order at a small local shop, bring cash just in case. Pre-ordering is the best way to avoid disappointment on the festival day.

Proper Way to Eat Your Lucky Sushi Roll

Eating Ehomaki involves a few specific rules to ensure good luck. First, you must face the lucky direction for the year 2026. For 2026, the lucky direction is South-Southeast according to the zodiac. You can use a compass app on your phone to find it.

Second, you must eat the entire roll in total silence. Talking while eating is thought to let the good luck escape. Many families sit together and eat quietly until everyone is finished. It is a unique and peaceful way to celebrate the holiday.

Finally, you should not cut the sushi roll into smaller pieces. Cutting the roll represents cutting your good luck or relationships. You should bite into the whole roll and finish it completely. This tradition is a highlight of Kyoto winter events 2026 for many locals.

While you eat, try to think about your wishes for the year. This mental focus is part of the spiritual ritual in Kyoto. Once you finish the entire roll, you can start talking again. It is a fun challenge for children and adults alike during Setsubun.